How MailEasy helped Alderway Capital speed up deal execution by correctly interpreting stakeholder intent
About the Client
Alderway Capital is a mid-market private equity firm managing multiple parallel deals across growth-stage and buyout investments. With lean deal teams and high communication volume across LPs, founders, advisors, and internal investment committees, Alderway faced growing operational drag during fundraising, diligence, and portfolio reviews.
After implementing MailEasy, Alderway Capital reduced deal-cycle time by 31%, cut missed or delayed follow-ups by 42%, and avoided adding operational headcount while increasing annual deal throughput.
After MailEasy
18%
Faster Deal progression
“MailEasy helped us see what was actually happening across deals without adding another system to manage. We move faster now, with fewer dropped threads.”
Industry & Company Size
Growth equity and control buyouts, Typical deal size: $500k–$1M
Value Delivered
18% faster deal progression per deal (measured over 6 months)
The Problem
As Alderway scaled deal volume, communication complexity increased non-linearly:
Each deal involved 30–60 stakeholders across LPs, founders, bankers, legal counsel, and advisors
Parallel diligence tracks created fragmented email threads and inconsistent follow-ups
Deal teams manually tracked stakeholder status across spreadsheets, inboxes, and CRM notes
This led to three critical issues:
Missed or late follow-ups during diligence and IC coordination
Longer decision cycles due to unclear stakeholder readiness
Operational bottlenecks that constrained deal capacity
Senior partners flagged that the firm risked either slowing deployment or hiring additional deal operations staff.
How do you identify who is actually ready to move forward in a deal, without relying on gut feel or manual tracking?
The Solution
MailEasy was implemented as an intent interpretation layer for deal communication. Instead of requiring manual tagging or CRM updates, MailEasy learned directly from real conversations.
1. Conversation-driven intent detection
MailEasy continuously analyzed email signals such as:
Response speed and engagement patterns
Diligence-related questions
Scheduling urgency and deadline references
Stakeholder involvement (legal, IC, co-investors)
These signals updated deal context automatically.
2. Dynamic deal movement
Deals progressed based on demonstrated intent, not static stages.
High-intent deals surfaced automatically
Low-engagement conversations de-prioritized naturally
Teams stopped over-servicing deals that weren’t ready
There wasn’t any manual updates anymore.
Highlights
18% faster deal progression
By responding earlier to real buying signals, diligence and IC cycles shortened.
35% fewer missed follow-ups
Critical emails no longer slipped through busy inboxes.
Improved founder & co-investor experience
Responses felt timely, relevant, and context-aware.
Book a Call with our Team
In this discovery call we will:
Understand your current sales workflow
Pinpoint where real issues are
Check if MailEasy would work for your team
Decide next steps together
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