How MailEasy helped Hawthorne Realty recover stalled deals and improve forecasting accuracy by 23%
About the Client
Hawthorne Realty is a mid-sized real estate brokerage handling residential and mixed-use commercial transactions. Their deals routinely involve multiple external stakeholders, buyers, sellers, lawyers, lenders, inspectors, and internal agents often across long closing cycles.
While deal volume appeared healthy on paper, leadership sensed a deeper problem: transactions were stalling quietly, without clear warning signals.
After MailEasy
23%
Improvement In Accuracy
“I stopped asking my team for reports. I ask better questions instead, and I get answers immediately.”
Industry & Company Size
Real Estate / Property Brokerage, 40–60 employees
Value Delivered
23% improvement in deal-status accuracy in 6 Months
The Problem
Hawthorne Realty did not suffer from a lack of data. They suffered from misleading clarity.
Sales numbers looked fine but deals were dying silently. On dashboard everything was okay but, In reality:
Email threads with lawyers dragged on for weeks
Buyer objections resurfaced late
Documents stalled without clear ownership
By the time a deal was marked “lost,” leadership already felt it coming, but couldn’t prove it early enough.
How do you surface real deal health and risk early in complex, multi-party transactions without relying on manual reporting or gut instinct?
The Solution
MailEasy was introduced as an interpretation layer on top of Hawthorne Realty’s existing CRM and communication stack. Instead of adding more reports, it focused on understanding what conversations actually meant.
1. Conversation-level deal intelligence
MailEasy analyzed ongoing communication across stakeholders:
Buyers
Lawyers
Lenders
Internal agents
It tracked:
Response latency
Unresolved threads
Repeated objections
Legal or compliance friction
This allowed the system to flag deals that looked active but behaved like stalled ones.
2. Real-time, question-driven insights
Instead of pulling static reports, leadership could ask:
Which deals are most likely to slip this month?
Where are lawyers blocking progress?
Which agents need intervention right now?
Answers were generated instantly, grounded in live deal context.
Highlights
23% improvement in forecasting accuracy
By aligning reported deal stages with real conversational signals Forecast accuracy improved by 23%.
Earlier intervention, fewer losses
Deals were flagged days or weeks earlier than before, allowing:
Proactive follow-ups
Faster document resolution
Timely leadership escalation
Less reporting, better decisions
Managers stopped chasing updates. Instead of asking for reports, they asked better questions and got immediate answers.
Book a Call with our Team
In this discovery call we will:
Understand your current sales workflow
Pinpoint where real issues are
Check if MailEasy would work for your team
Decide next steps together
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