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How MailEasy helped StrataGrowth Marketing accelerate campaign execution by eliminating coordination gaps

About the Client

StrataGrowth Marketing is a performance-led growth agency managing paid media, influencer, affiliate, and partnership campaigns for Series A–C startups and D2C brands.

As the agency scaled account volume, execution complexity increased across clients, vendors, creators, and internal channel teams.

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After MailEasy

37%

faster campaign turnaround

“We didn’t need more dashboards. We needed execution to move faster. MailEasy gave us that.”

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Industry & Company Size

Performance-led growth agency, 40 team members

Value Delivered

37% faster campaign turnaround (measured over 6 months)

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The Problem

As StrataGrowth scaled client volume, communication complexity increased non-linearly:

  • Conversations lived across email, Slack, WhatsApp, and internal tools

  • Each account involved multiple stakeholders and parallel campaigns

  • Follow-ups and approvals were manually tracked

  • Context was frequently lost between channels


This led to three critical issues:

  1. Missed or delayed follow-ups impacting launches and optimizations

  2. Slower insight-to-action cycles despite strong performance analysis

  3. Rising coordination overhead that limited account scalability

How do performance marketing teams coordinate fast-moving, multi-channel campaigns across many stakeholders, without relying on manual tracking and memory?

The Solution

MailEasy was implemented as a campaign-aware communication layer across all client accounts.



1. Account- and campaign-level stakeholder mapping


MailEasy automatically mapped:

  • Client-side stakeholders (founders, CMOs, marketing leads)

  • Influencers and creators

  • Affiliate and partner managers

  • Internal channel owners


Every conversation was tied to the correct account + campaign, not just an inbox.



2. Context-preserving follow-ups


Each follow-up carried:

  • Campaign objective

  • Current performance context

  • Pending approvals or actions


Account managers no longer rebuilt context across messages or channels.



3. Execution-focused visibility


MailEasy surfaced:

  • Campaigns blocked by missing responses

  • Accounts at risk of delay

  • Follow-ups likely to slip


Teams intervened earlier and prioritized work based on execution risk.

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Highlights

37% faster campaign turnaround

Faster movement from insight → action

46% fewer missed follow-ups

Manual tracking spreadsheets eliminated

29% lower coordination overhead

Fewer internal status checks

Book a Call with our Team
In this discovery call we will:
Understand your current sales workflow
Pinpoint where real issues are
Check if MailEasy would work for your team
Decide next steps together

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Businesses don’t need 1,000 cold emails. They need meaningful conversations. MailEasy makes outreach human, timely, and effective. So you can focus on closing deals.

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